Insecure Writers Support Group. Started by the amazing Alex J. Cavanaugh, this is the time when we writers can get our insecurities and fears off our chests, where we can share our troubles, frustrations and yes, send out some positive energy to each other. Click above to visit the other participants today. They really are the most awesome people.
Today I am talking about the B word, Branding. This is a HUGE insecurity to me as a published author. I don't really know how to do this, yet, the pressure keeps mounting for me to brand myself. My crit partners, some of my other fellow writers, they're all after me to have a tag, an image. I know that it is good for marketing purposes, but what does it even mean? Do I have to stick to one genre? And what about my non-fiction? As it stands I write everything under my own name. Just how do I incorporate all my different types of writing? And if I don't do this, how am I supposed to market my stories and myself?
Was I wrong to write everything under my own name? I mean all the advice I've seen talks about authors being genre specific. You see how confused I am? This post has been nothing but questions. Man, I feel like banging my head on my desk til it bleeds...Anybody got any good advice to share? I appreciate anything you might offer up. I am completely clueless.